Rutgers & Posch advises shareholders of CRMWaypoint on the sale to Accenture

CRMWaypoint is a Dutch supplier of cloud advisory and technology services in the Netherlands, specializing in Salesforce cloud solutions for sales, service and marketing. CRMWaypoint is one of the largest Salesforce partners in Benelux, established in 2006 with an exclusive focus on Salesforce. It was one of the first official implementation partners for Salesforce in the Dutch market in early 2008. Since then, CRMWaypoint has delivered on more than 600 Salesforce projects in different industries with a team of highly qualified professionals that carry over 80 Salesforce certifications. CRMWaypoint is serving clients both in medium business and large enterprise market segments.

The acquisition of 100% of the shares in CRMWaypoint further strengthens Accenture’s position as a leading cloud services by reinforcing its Cloud First agenda that provides clients with high-standard cloud strategy and technology consulting, as well as cloud application implementation, integration and management services. With the acquisition, CRMWaypoint professionals have joined the Accenture Cloud First Applications team, which delivers cloud services for Salesforce, Workday, ServiceNow, Google and other “pure play” cloud technologies.

The team advising the shareholders of CRMWaypoint consisted of Matthijs van den Broek and Hjalmar Florijn.